Playbooks: the routines that keep an account healthy.
The weekly checks and fixes good campaign managers run, automated by Taseli where it's safe.
Search terms
- Initial account cleanupThe first-week cleanup for a Google Ads account: audit, search-term waste, negatives, idle keywords, weak assets and targeting settings.
- AI Max: the check after migrationWhat to review after Google moves a Search campaign to AI Max: new search terms, URL expansion, negatives and a 14-day watch.
Budget
- Moving from Maximize Clicks to Target CPAA careful move to Target CPA bidding: check conversion volume, set a realistic first target, change, then monitor for 14 days.
- Season and holiday preparationPrepare Google Ads for a busy season: budgets that last, a schedule that fits the holiday, seasonality adjustments and temporary changes that revert.
- Shabbat and holiday guardStop ads before Shabbat and holidays and resume on time: a dated schedule in account time, no conflicting rules, and a spend cap on reopening.
Account structure
- Local business that gets customers by phoneSet up Google Ads for a local business that lives on phone calls: call assets, business hours, radius, location presence and negatives.
- E-commerce on Performance MaxLaunch or repair Performance Max for an online store: Merchant Center readiness, feed, asset groups, brand traffic and ROAS checked against real orders.
- Leads account for a law firmA Google Ads setup for a law firm that wants real client leads: legal negatives in Hebrew, practice-area structure, careful ad texts and lead quality.
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