Terms of Service

About these terms

These Terms of Service ("Terms") are an agreement between Go-Top Marketing and Media Ltd, company number 51-XXXXXXX, Israel ("Taseli", "we", "us"), and the business that creates a Taseli account ("you"). By creating an account, starting a trial or paying for a plan, you accept these Terms on behalf of that business, and you confirm you are authorized to do so.

These Terms incorporate our Privacy Policy, Refund Policy, Cookie Policy and, where we process data on your behalf, our Data Processing Agreement.

The service

Taseli connects to advertising accounts you own or manage on Google Ads, Meta and TikTok (as each platform becomes available). It:

• analyzes your accounts and identifies where spend may be inefficient;
• proposes specific changes, with the evidence and the expected effect;
• executes changes you approve, or that fall within automation limits you set;
• monitors results after each change and, where supported, restores previous settings under defined monitoring rules;
• sends alerts and reports, and offers an AI assistant and an MCP server for AI agents.

Taseli is software. We do not manage your accounts for you, we do not provide setup or campaign management services, and we do not create advertising accounts on your behalf. Features vary by plan and by platform; the current list is on the pricing page.

Business use only

Taseli is sold to businesses for business purposes. At checkout you declare that you are buying for business use and provide a company number, licensed dealer number or, outside Israel, a VAT or tax ID or business registration number. Even so, we voluntarily apply the consumer cancellation and renewal rules described below.

Your account

• You must give accurate information and keep it up to date.
• You are responsible for everything done under your account, including by teammates, clients and AI agents you connect. Keep your credentials safe and tell us immediately at security@taseli.co.il if you suspect unauthorized access.
• You must be at least 18 years old.
• You may connect only advertising accounts you own or are authorized to manage. If you are an agency, you confirm you have your clients' permission.

You stay in control

You keep the decision rights over your advertising accounts. By default, every change Taseli proposes waits for your approval and is executed only after you approve it.

• Approval is the default. A proposal shows what will change, why, and the current and proposed settings. Nothing is changed until an authorized member of your workspace approves.
• Automation only within your limits. You may choose to let certain kinds of changes run automatically ("autopilot"). Taseli then acts only within the types of changes, amounts, percentages and caps you explicitly set, and you can narrow or turn off automation at any time. Automation is never turned on by default.
• Platform automation. While Google's own auto-apply recommendations are active in an account, automatic execution by Taseli is not available for that account, so that two systems do not change the same account uncoordinated.
• Audit trail. Every change is recorded with who or what approved it and when.

Restoration and its limits

Taseli monitors changes after they are made and, for supported types of changes, can restore the previous settings for up to 30 days, either automatically under defined monitoring rules or at your request. Please understand the limits:

• Restoring settings does not recover money already spent. Spend that occurred before restoration is not refunded by the platform or by us.
• Not every change can be restored exactly. The platform may have changed in the meantime, other people or tools may have edited the same item, learning phases may reset, and some platform effects cannot be reversed. Taseli tells you which changes support restoration before you approve them.
• Restoration depends on the platforms' APIs and on your account remaining connected.

No guarantee of results

Advertising results depend on many factors outside our control, including platform algorithms, competition, seasonality, your offer, your website and conversion tracking. We do not guarantee any particular outcome, such as lower costs, higher return on ad spend, more conversions or a specific amount of savings.

Figures labeled as "potential", "estimated" or "at risk" are estimates. Measured savings are shown with their period, baseline and methodology. Lower spending alone does not prove better performance. Recommendations are information to help you decide; the decision, and its business consequences, are yours.

Platform terms

Taseli uses the official APIs of the advertising platforms. You must comply with the terms and policies of each platform you connect, including the Google Ads Terms and policies, Meta's Terms and Advertising Standards, and TikTok's advertising terms and policies. You remain responsible for your ads, your account and your relationship with each platform. A platform may limit, change or end API access at any time; if it does, the related features may change or stop, and we will tell you.

Our use of data received from Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements (see the Privacy Policy).

AI agents and MCP

You may connect AI agents (for example Claude, ChatGPT, Gemini or other MCP clients) to Taseli through our MCP server, subject to your plan.

• An AI agent's approval is never an approval. Agents can read data and create proposals within the scopes you grant. Approval always happens on Taseli's own approval page, by an authorized person, and is bound to the exact proposal. There is no approval permission an agent can hold.
• Automatic execution happens only under an automation policy you configure in Taseli, never because an agent asked for it.
• Data your agent reads leaves Taseli and is processed by your agent's provider under your agreement with them. You are responsible for the agents you connect and for revoking their access when no longer needed.
• Advertising content (search terms, ads, landing pages) can contain text designed to manipulate AI. Taseli marks such content as untrusted, but you should review proposals before approving them.

Trial

New workspaces can try Taseli for 14 days without a payment card. What the trial includes depends on the workspace type:

• The price after the trial (the annual price first, and the monthly price) is shown to you in writing at sign-up.
• We remind you on day 10 and on day 13 of the trial.
• On day 15, your workspace moves to the free plan (read-only), unless you have explicitly agreed to pay for a plan. We never charge you, and never move you to a paid plan, without your explicit consent.
• One trial is available per business.

Fees, billing and VAT

• Prices are listed on the pricing page. In Israel, prices are in shekels and do not include VAT, which is added at the legal rate. Outside Israel, prices are in US dollars and applicable taxes are added at checkout.
• Monthly plans are billed in advance each month by card.
• Annual plans are billed in advance for 12 months, in one payment or, if you prefer, in 12 interest-free installments. Installments are a payment arrangement, not a monthly plan: the annual commitment and refund rules apply either way.
• Billing providers. Customers in Israel are billed by us through SUMIT, and receive a tax invoice. Customers outside Israel buy through Paddle, which acts as merchant of record, issues the invoice, and collects and remits sales tax, VAT or GST. Paddle's buyer terms also apply to those purchases.
• Upgrades take effect immediately, with a prorated charge for the rest of the period. Switching from monthly to annual credits the unused part of the current month.
• AI credits are included monthly according to your plan and do not carry over. Additional credit packs are valid for 12 months. Scheduled operations (audits, alerts, weekly reports) do not use credits.
• Spend cap. If your accounts' spend exceeds your plan's cap for two consecutive months, we will suggest an upgrade. We never upgrade you automatically.
• Failed payments. If a payment fails, we retry and notify you. If it remains unpaid, the workspace becomes read-only and, after 14 days, the subscription is canceled. While payment is overdue, new changes are not executed, but restorations and safety actions already authorized can still complete.
• We may change prices with at least 30 days' notice. A change applies from your next renewal, never in the middle of a paid period.

Cancellation and renewal

You can cancel at any time. Cancellation takes effect within 3 business days of your request, and you receive written confirmation with the date your access ends. You can cancel through any of these channels:

• the Cancel subscription button under Settings, Billing in the app;
• email to support@taseli.co.il;
• WhatsApp (the number is on the contact page);
• the voicemail line +972-3-000-0000, which is dedicated to cancellations and legal notices.

What happens when you cancel:

• Monthly plan: no further charges. Access continues until the end of the month you paid for.
• Annual plan: see the Refund Policy. Within 30 days of payment, you receive a full refund. After that, a prorated refund applies.
• Statutory cancellation. In addition, and without limiting the above, you may cancel a distance transaction within 14 days of the transaction or of receiving these Terms in writing, whichever is later, in line with the Israeli Consumer Protection Law, 5741-1981. In that case any cancellation fee will not exceed 5% of the transaction price or ₪100, whichever is lower. Where the Refund Policy gives you more, the Refund Policy applies.

Renewal. Plans renew automatically for the same period unless canceled. For annual plans, we send a renewal notice between 60 and 30 days before the end of the period, and the end date appears on the invoices for the last 3 months of the period. If you received a promotional price for a limited period, we notify you before it ends.

Acceptable use

You may not:

• use Taseli for unlawful, fraudulent or deceptive advertising, or in breach of any platform's terms;
• connect accounts you are not authorized to manage;
• attempt to access other customers' data, probe or bypass our security, or overload the service;
• reverse engineer the service, except where the law allows it;
• resell or relay access to the platforms' APIs through Taseli, or use Taseli as a proxy for another product's API calls;
• create multiple accounts or workspaces to obtain repeated trials, free audits or refunds;
• use the service, its outputs or its data to build a competing product or to train AI models;
• send spam through any notification channel.

We may suspend a workspace that breaches these rules or puts the service, other customers or the platforms at risk. Where possible, we warn you first and explain why.

Your data

You own your data and your advertising content. You grant us a license to process it only to provide, secure and support the service, as described in the Privacy Policy and the Data Processing Agreement. We do not sell your data, and we do not use it to train AI models.

You can export your data or delete your workspace at any time from the app.

Intellectual property

Taseli, its software, design, content, and the Taseli name and logo belong to Go-Top Marketing and Media Ltd or its licensors. We grant you a limited, non-exclusive, non-transferable right to use the service during your subscription. Reports Taseli generates for your accounts are yours to use for your business and to share with your clients. Third-party names and logos belong to their owners; see the Trademarks page.

If you send us feedback, we may use it without obligation to you.

Availability and changes to the service

We aim for high availability and publish service status at status.taseli.co.il, but the service is provided without a guarantee that it will be uninterrupted or error-free. We may improve, change or remove features. If we remove a material feature you pay for, we will tell you in advance and, where appropriate, offer a prorated refund.

Limitation of liability

To the maximum extent permitted by law:

• The service is provided "as is" and "as available".
• We are not liable for indirect, incidental, special or consequential damages, or for lost profits, lost revenue, ad spend or lost data, arising from the use of the service, including changes you approved or allowed through automation limits you set.
• Our total liability for any claim relating to the service is limited to the fees you paid us in the 12 months before the event giving rise to the claim.

Nothing in these Terms limits liability that cannot be limited by law, including liability for fraud or for intentional misconduct.

Indemnity

You will indemnify us against third-party claims arising from your ads, your breach of these Terms or of any platform's terms, or your connection of accounts you were not authorized to manage.

Ending the agreement

You may stop using the service and cancel at any time. We may end these Terms on 30 days' notice, or immediately for a material breach. On termination, access ends, and your data is deleted within 90 days as described in the Privacy Policy, except records the law requires us to keep.

Changes to these terms

We may update these Terms. Each version is published with its version number and effective date, and earlier versions remain available. We notify you of material changes at least 30 days in advance by email or in the app. If you do not agree, you may cancel before the change takes effect and receive a prorated refund for the unused part of a prepaid period.

Governing law and jurisdiction

These Terms are governed by the laws of the State of Israel, without regard to conflict-of-law rules. The competent courts in Tel Aviv-Jaffa have exclusive jurisdiction over any dispute relating to these Terms or the service, except where mandatory law gives you the right to bring proceedings elsewhere.

Contact

Go-Top Marketing and Media Ltd, company number 51-XXXXXXX, Israel.

• Support and cancellations: support@taseli.co.il
• Legal notices: legal@taseli.co.il
• Voicemail line for cancellation and legal notices: +972-3-000-0000