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Lead and sale tracking

Know how many customersyour ads really brought.

If the counting is broken, every decision is. Taseli checks it all the time and tells you when it breaks.

  • Free
  • Nothing changes without your approval

Tracking health

2 issues
  • Google Ads tag on site

  • Contact form conversion

    Counted twice - thank-you page and click

  • Enhanced Conversions

  • Match to CRM leads

    61% of leads match - below 80%

Broken counting looks like a bad week.

Sales stop being counted, the ads look like they failed, and budget gets cut for nothing.

Example
30
checkouts in a day, and zero sales counted
3 ×
more “sales” than real, when add-to-cart counts as a sale
$285
per lead after a new site broke the counting (before: $47)

Checked all the time.|Explained simply.

  1. Reads what's counted

    What counts as a lead, what counts as a sale, and its value.

  2. Looks at your site

    Without installing anything.

  3. Catches breaksEvery hour

    Counting that went silent or dropped at once.

  4. Says what to do

    A fix to approve, or simple steps for whoever runs the site.

Your part: Pass a fix to whoever runs the site, if needed

A shop owner checking orders against the till

A sale is a sale. Not an add-to-cart.

Only a real purchase counts as a sale. The rest show as steps along the way.

  • Double counting

    The same sale counted twice.

  • Inflated “sales”

    Add-to-cart counted as a sale.

  • Honest about the unknown

    What can't be verified is marked “not verified”.

Alerts

Today
  • Spend with no results

    Problem
    14 min ago
  • 3 proposals ready

    Awaiting approval
    8:00 am
  • Change kept

    Measured improvement
    Yesterday
Until your orders or leads are connected, the numbers are the platform's, and marked that way.

Do you install anything on my site?

No. Taseli reads your Google Ads settings and makes a simple request to your landing pages to look for tags. It doesn't run scripts or add code.

Can you prove a conversion is firing?

Not from a page scan alone. Verifying the actual browser request needs a test event or evidence from you. Until then, it's marked “not verified”.

Why is my ROAS here different from Google's?

Because sales are counted as purchases only. If add-to-cart or checkout are set as primary with the cart value, Google's figure includes them.

We just moved to a new website. Should we worry?

Site and domain changes are one of the most common causes of broken tracking. Taseli runs a full tracking check after one and alerts you if the numbers drop.

Can Taseli fix tracking for me?

Some fixes can be applied as proposals you approve, such as re-enabling a removed conversion action. Others, like actions Google manages itself, need a guided manual step, and Taseli says so.

An AI campaigner. You just approve.

Taseli does the work. You make the call.

  • Free
  • Nothing changes without your approval