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Taseli
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E-commerce on Performance Max

Launch or repair Performance Max for an online store: Merchant Center readiness, feed, asset groups, brand traffic and ROAS checked against real orders.

Performance Max can sell well for an online store, but it hides a lot: branded searches mix with new customers, and the platform's ROAS can look better than your actual orders. This playbook starts before launch, with the Merchant Center details that commonly get stores suspended, and ends with ROAS by category checked against your store's orders.

Steps

  1. Merchant readiness

    Seller identity in the site footer and terms, a clear shipping and returns policy, a verified phone number, and prices and availability that match the site.

  2. Check the feed

    Titles, categories, missing attributes and disapproved products.

  3. One asset group per product type

    Each group gets its own images, texts and signals, and its results can be read separately.

  4. Review automatic enhancements

    Turn off AI enhancements that generate or alter your assets unless you've reviewed what they produce.

  5. Watch brand traffic

    How much PMax spend goes to searches for your own brand, which customers may have found anyway.

  6. ROAS by category against orders

    Compare platform-reported revenue with real purchases, by category and by brand vs. non-brand.

Who does what

Taseli automates

  • Running the merchant readiness and feed checks and listing what's missing.
  • Showing PMax search-term categories weekly, including brand terms.
  • Counting only purchases as sales. Add-to-cart and checkout are shown as a funnel, never as revenue.
  • Showing ROAS split into brand and non-brand, and PMax without brand.
  • Drafting fixes as proposals and monitoring them after approval.