Leads account for a law firm
A Google Ads setup for a law firm that wants real client leads: legal negatives in Hebrew, practice-area structure, careful ad texts and lead quality.
Legal searches are expensive, and many come from people who will never become clients: law students, job seekers, people looking for free advice or a template. This Israeli vertical playbook applies a legal negative template, organizes the account by practice area, checks ad texts against advertising policy and makes sure a "lead" is a real enquiry.
Steps
Apply the legal negative template
Jobs, internship, course, exam, free, template, form, PDF, Wikipedia: in Hebrew with prefix forms and in English. Review it first; some firms do want ”free consultation” searches.Separate practice areas
One campaign or ad group per area (family, real estate, labor, criminal), each with its own budget and texts.Write compliant texts
No promises of outcomes. Make the practice area and the location clear.Define a real lead
A real enquiry, not a sign of interest.Check location and hours
Target where you take clients, and run call assets when someone can answer.Review search terms weekly
For the first month, while the negative list is still growing.
Do
- Count form submissions
- Count calls above a minimum length
Don't
- Count page views
- Count clicks on the phone number
Who does what
Taseli automates
- Applying the negative template as a proposal, with a preview of what it would have blocked.
- Classifying new search terms and drafting negatives in Hebrew and English.
- Checking that lead tracking counts real enquiries, and alerting you if it breaks.
- Showing cost per lead by practice area.