Skip to content
Taseli
Free check

What you saved

See what was really saved.Not a guess.

Estimated and measured, always apart. Each number with its period and method.

Check my account for free
  • Free
  • Nothing changes without your approval

Since you joined · Sep 1–30, 2026

Example

Measured savings

$1,520

Against a holdout · on real leads

Estimated savings

$2,380

Before holdout verification

How this is calculated

Spending less isn't saving.

Cut the budget and spend drops. But if customers dropped too, you saved nothing.

Example
$2,780
“saved”, on a dashboard that only counts lower spend
18 %
fewer customers behind that number
1
figure, with no period and no method

Three numbers.|Never added together.

  1. EstimateBefore the change

    What the proposal should save. Labeled as an estimate.

  2. What spend didAfter the change

    Shown apart. On its own it proves nothing.

  3. What was measuredWith proof

    Only with real proof. Otherwise it stays empty.

Your part: Read the number

Cumulative savings

Example
MayJunJulAugSepEstimatedMeasured
Measured apart from estimated. Only measured counts.

Every number shows how we got there.

A small number you can defend beats a big one you can't.

  • Only if customers held

    Stopped waste counts only if leads didn't drop.

  • Real sales only

    Never an add-to-cart.

  • Losses count too

    A change that hurt is logged just like a win.

Weekly report · Sep 22–28

PDF

Spend

$4,260

Leads

71

Cost per lead

$60

$1,520Measured savings

Measured savings stay empty until there's proof. Estimates are never added to them.

Numbers you can check.

  • Method one tap away
  • Losses too
  • No mixing
Security

Works together with

Go deeper

Why is my measured savings total empty?

Measured savings need a valid experiment or causal design and enough mature data. Until then, Taseli shows estimates in their own total rather than calling them measured.

Is the estimate a promise?

No. It's what a change is expected to save, with the method shown. Results can differ, and the ledger records what actually happened.

Do you count brand growth as savings?

No. Changes on campaigns that involve your brand are also calculated without brand traffic. Growth your brand earned on its own isn't ours.

Can I show this to a client or my boss?

Yes. The ledger appears in weekly and monthly reports and in the agency client portal, with its labels, period and baseline.

What's a holdout?

An optional experiment in which part of the account is left unchanged for comparison. It never holds back critical alerts, security checks or quiet windows.

An AI campaigner. You just approve.

Taseli does the work. You make the call.

Check my account for free
  • Free
  • Nothing changes without your approval