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Taseli
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What's new in Taseli

Product updates as they ship: dated, specific, and honest about what's in beta.

  1. The Taseli website is live, with a waitlist for the free audit

    Today taseli.co.il is public, in Hebrew and English, with right-to-left and left-to-right layouts built in from the start rather than translated afterwards.

    Product pagesThe audit, alerts, search terms, budget pacing, proposals and restore, quiet windows for Shabbat and holidays, and the savings ledger.
    Comparison pagesA dated feature table, a ”when to choose them instead” section, our method, and an address for corrections.
    Playbooks, a glossary and this changelog
    A waitlist for the free auditRead-only access to your Google Ads account. It runs the checks and estimates potential waste in shekels, labeled as an estimate. We'll invite people in batches.

    The Taseli app itself is still in closed beta on Google Ads, not generally available. We'll say so here when that changes.

  2. Preview: quiet windows for Shabbat and holidays

    Closed beta accounts on Google Ads can now preview quiet windows: pausing ads before Shabbat and holidays, and resuming after they end.

    Times from HebcalFor the location you choose, converted to your ad account's time zone. Daylight saving time and the seasons are calculated by date, not fixed hours.
    Regular ShabbatAn ad schedule generated from those times, which you approve.
    HolidaysA pause before and a resume after. By default only full holidays, without fasts or Chol HaMoed; you can change that.
    Only what Taseli paused comes backIf someone paused a campaign manually during the window, or ownership is unclear, the resume waits for your review.

    The mechanism is based on one running in production at Go-Top since September 14, 2026. This is a beta preview; we're still measuring the impact on platform learning.

  3. Restore notices now say what wasn't reversed

    In the closed beta, every approved change is monitored against a baseline, and supported settings can be restored when the outcome crosses a defined threshold. This week we changed what the restore notice says.

    A restore notice now includes

    • What was restored, when, and why, in plain words, with the metric and the threshold.
    • What was not reversed. Money already spent isn't recovered. Some effects, such as a campaign's learning period, may not return to where they were. If an exact restore isn't possible, for example because someone else changed the same setting meanwhile, the notice says so.
    • A one-click way to reapply the change if you disagree.

  4. Hebrew negative keywords, with every prefix form

    Google doesn't break Hebrew prefixes apart: a negative for a word doesn't block that word with a single-letter prefix such as "and", "the" or "to". In the closed beta, Taseli now handles this for you.

    What changed

    • Prefix forms. Each Hebrew negative is sent with the single-letter prefixes and their common combinations, usually 12–15 forms per negative.
    • Spelling variants. Full and defective spelling, double yod and double vav, and common misspellings.
    • Vowel marks. A term with and without niqqud is treated as the same term in our analysis.
    • A preview before you negate. Every negative proposal shows which search terms from the last 90 days it would have blocked, with their conversions and revenue. A short phrase negative can shut down far more than you meant to.

    Words in other languages, such as Arabic or Russian, are not treated as irrelevant by default.

  5. The closed beta opens on Google Ads

    Taseli's closed beta is open to a small group of Google Ads accounts, by invitation.

    Account checksProblems scored in shekels, not percentages. Potential savings are labeled as estimates.
    Approval by defaultEach proposal says what changes, why, the evidence, and whether it can be restored. Nothing runs without approval.
    Monitoring after every changeWith restore for supported change types.
    Search terms and budget pacingIn Hebrew and in English.

    Not included yet: Meta and TikTok, planned for later waves, and general availability. Some features will change based on what we learn.

    Beta accounts connect their own Google Ads account through Google's sign-in, and can disconnect at any time. To be considered, join the waitlist once it opens.

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