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Shabbat and holidays

Ads pause for Shabbat.And come back on their own.

By the Shabbat and holiday times in your city. Every week, without remembering.

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  • Nothing changes without your approval

Quiet windows · Tel Aviv

Active
  • Pause before Shabbat beginsFri 2:56 pm
  • Resume after Shabbat endsSat 7:05 pm

A fixed schedule is wrong every week.

Shabbat moves. A fixed hour pays for closed hours, or misses open ones.

Example
$145
a month on Shabbat clicks that brought no leads
52
Shabbats a year, each at a different time
8
holiday days a year a fixed schedule misses

Set it once.|It runs every week.

  1. Pick a cityOnce

    Shabbat only, or holidays too.

  2. Pauses on time

    Before candle lighting.

  3. Back on after

    Only what Taseli paused. What you paused stays paused.

Your part: Pick a city, once

  • PauseFri 2:56 pm
  • ResumeSat 7:05 pm
  • HolidaysFrom the Hebrew calendar
Example: Tel Aviv. Paused before Shabbat begins and resumed after it ends, automatically every week.
Paused before Shabbat and holidays, back on after.

By where your customers are.

Times follow the area you advertise in, not the account's clock.

  • What you paused stays paused

    Even after Shabbat ends.

  • Pick the days

    Fast days and the intermediate days, only if you want.

  • A calm Saturday night

    The rush after Shabbat doesn't set off alerts.

Monthly budget pacing

Overspend forecast

Spent so far

$4,410

Monthly budget

$6,300

Forecast

$7,280

At this pace the budget runs out on the 26th

Taseli prepared an adjustment: $182 a day until month-end

If Google is unavailable at pause time, it may be delayed. You'll get an alert.

Careful by design.

  • One mechanism
  • Failures aren't silent
  • Never turns on what you paused
Security

Works together with

Go deeper

Where do the times come from?

From Hebcal, for the location you choose. Windows are calculated 90 days ahead and checked continuously.

Can I change how early ads pause?

Yes. The default is 3 hours before candle-lighting and 15 minutes after havdalah; both can be adjusted.

Does it need my approval every week?

No. You approve the policy and the schedule once, and the weekly pauses and resumes run under it.

What if I paused a campaign myself on Thursday?

It stays paused. Taseli only resumes what it paused itself.

Is this only for Shabbat?

Shabbat and full holidays are built in, with fast days and Chol HaMoed optional. For other closing hours, a regular ad schedule or a rule does the job, and Taseli's checks respect it.

What about Meta and TikTok?

Google Ads at launch. Meta and TikTok get the same pause and resume as each platform goes live.

An AI campaigner. You just approve.

Taseli does the work. You make the call.

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  • Free
  • Nothing changes without your approval