Free tool
How much of your spend leaks? A range, not a guess.
Five questions about your account give an illustrative range of typical potential waste. Every assumption is on the page. Your real number comes from your data.
Google Ads, mostly Search
Illustrative estimate, not your account’s number
Typical potential waste per month
$370–$950
Per year: $4,440–$11,400
About 11%–27% of spend, based on the assumptions below.
Assumptions used
- Every account: some waste exists even when well kept: 2%–5%
- Broad match or AI Max is on, and nobody reviews search terms every week: 5%–12%
- Ads run 24/7, with no ad schedule: 1%–4%
- Location targeting is set to “presence or interest”: 2%–6%
- Business-type adjustment: × 1.1
- Capped at 35% of spend.
The free check reads your actual search terms, schedule, locations and tracking.
What this estimate is, and what it isn’t
This tool doesn’t connect to your account and doesn’t know your search terms. It applies a set of conservative assumptions about common leaks to the spend you enter, and shows the result as a range.
Treat it as a way to see which settings matter and roughly how much they could matter at your spend level. It isn’t a finding, and it isn’t a promise of savings. Two accounts with the same answers can waste very different amounts.
The assumptions, one by one
Each pattern is given a low and high share of monthly spend that it could put at risk. These are illustrative assumptions chosen to stay on the cautious side, not measured averages.
- Every account: 2–5%. Some irrelevant clicks happen even in well-kept accounts.
- Broad match or AI Max without weekly search-term reviews: 5–12%. Loose matching reaches searches you would never have chosen.
- No negative keyword lists: 3–8%. Job, DIY and research searches go unfiltered.
- Ads running 24/7: 1–4%. Hours when nobody can answer the phone or the lead goes cold.
- Location set to “presence or interest”: 2–6%. People outside your area who searched about it.
- Unverified conversion tracking: 2–6%. Smart bidding optimizes toward a signal that may be wrong.
How the range is calculated
The leaks overlap, so they aren’t simply added. The tool combines them as independent shares: the waste is 1 − (1 − a)(1 − b)… for the patterns you ticked, once with every low value and once with every high value.
The result is adjusted by business type (× 1.1 for local services, lead generation and B2B, where off-hour and out-of-area clicks rarely convert; × 0.9 for e-commerce, where Shopping feeds limit matching a little), capped at 35% of spend, and rounded outward to two significant figures.
How to get your real number
The free check reads your actual search terms, schedule, location settings and conversion tracking, and puts a figure on each finding with the data behind it. It takes about three minutes and changes nothing in your account. After that, Taseli can keep checking every day, so you don't have to.
Any money already spent on irrelevant clicks stays spent. Fixing the settings only affects what you spend from now on.
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Taseli does the work. You make the call.
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