Local business that gets customers by phone
Set up Google Ads for a local business that lives on phone calls: call assets, business hours, radius, location presence and negatives.
For a plumber, a clinic, a locksmith or a garage, the phone call is the sale. This playbook checks that the account is built for calls: people can call from the ad, ads run when someone can answer, only people in your service area see them, and unrelated searches are blocked.
Steps
Add or fix call assets
A phone number on every relevant campaign, with call reporting on so calls can count as conversions.Match the ad schedule to your hours
Ads, and especially call assets, should run when someone can pick up.Set the radius
Target the area you actually serve, not the whole country.Use presence, not interest
Choose ”Presence: people in or regularly in your locations” so people who only searched about your area don't see your ads.Add local negatives
Job seekers, courses, ”how to do it yourself” and cities you don't serve.Count the right calls
Set a minimum call length so a three-second wrong number isn't counted as a lead.
Who does what
Taseli automates
- Checking each campaign for call assets, schedule, radius and location options.
- Comparing your schedule to when calls actually arrive.
- Drafting local and vertical negatives in Hebrew and English.
- Alerting you if calls stop being recorded.
- Pausing on Shabbat and holidays, if you turn on quiet windows.