Wasteful searches, blocked
How Taseli finds searches that cost money and bring nothing, what it never blocks, and how to let it block them by itself.
Your ads show for real searches, and some of them cost money and never bring a customer. Taseli finds them every day and blocks them as negative keywords, with your approval. In small accounts, this is often where the most money is saved.
Google Ads accounts only.
How Taseli picks a search
- The last 30 days, per campaign.
- At least 3 clicks, real money spent, and not one lead or sale.
- Up to 25 searches in one decision, blocked as phrase match in that campaign.
The decision shows each search with its clicks and spend, and about how much a month it saves.
What it never blocks
- A word your live keywords use.
- A search that brought a result in the last 90 days, even inside a longer search.
- Anything shorter than 4 letters.
- Your business name, and campaigns on your never-touch list.
After you approve
The blocks are watched for 7 days. If results drop more than 20%, they're removed by themselves and you're told. You can undo by hand for 30 days in “What we did”.
Let it run by itself
Settings › “What Taseli does alone” › “Stop searches that waste money” › “Do it and tell me”. A change with more than 25 searches still asks.