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Understand decisions

Every change Taseli makes starts as a decision for you. What each one shows, where to find it, and what happens after you approve.

Updated 2 min readMarkdown
On this page
  1. Where to find them
  2. What a decision shows
  3. After you approve
  4. Troubleshooting

A decision is a change Taseli has prepared but not made. Nothing reaches your ad account until it's approved: by you, or by your choice to let Taseli do that kind of work by itself.

Decisions come from the daily check of each account, from the account review, from what you ask in the chat and from connected AI assistants. For example: block searches that waste money, raise a budget one step, or show ads only at the hours that bring customers.

Where to find them

“To approve” lists every decision waiting for you, and Home shows the top ones. If you linked WhatsApp, they arrive there too.

What a decision shows

  • Now and after: how it is today, and how it will be.
  • What it's worth: about how much a month, labeled as an estimate.
  • “Bigger change”, when it is one. Those ask you to confirm once more.
  • “Why? How Taseli decided”: the numbers, the rule, what we expect, and the safety net: “If the cost per lead gets more than 35% worse, we put it back and let you know.”
  • How it's judged: how many days it's watched, and the date of the verdict.

After you approve

  1. 1Approved
  2. 2On its way
  3. 3Measuring
  4. 4Kept or undone

Everything shows in “What we did”: what changed, who approved it and how (in the app, on WhatsApp, by email, from the chat), and what came of it.

You seeIt means
On its wayApproved, going live, usually within minutes
Measuring · day 3 of 7Live and watched
KeptThe watch ended and the change stayed
UndonePut back, by you or because results dropped
Didn't go throughNothing changed. The reason is shown
Not nowDeclined, nothing changed

Filter “What we did” by “Changes”, “Undone”, “Problems” or “Needs attention”. Changes made directly in the ad account or by the ad platform show there too, marked “In the ad account” or “By the ad platform”.

Troubleshooting

Someone changed the account first. Taseli reads the account again before a change runs. A change a person made wins; Taseli doesn't overwrite it.

Part of a change didn't go through. The items that worked stay, each failed item shows why, and undo puts back only what worked.