Monthly budget pace
See what you've spent this month against your monthly budget, how the month-end forecast works, and when Taseli alerts you.
You set a monthly budget when you set up the account. Taseli keeps the month on pace with it and tells you early when it's heading over.
Where to see it
Home › “How it's going” › “Spent this month”: what you've spent, out of what budget, and either “On pace” or “On pace to reach” a higher amount. An agency sees “On pace to go over budget” next to the client on the morning dashboard.
How the forecast works
Spend so far, divided by the days that passed, times the days in the month.
Example
- Monthly budget
- $10,000
- Spent by the 15th
- $6,500
- Forecast: you get an alert
- ~$13,000
When you get an alert
- The month is heading over budget: from the 5th of the month, when the forecast is more than 10% over. Once a month.
- A campaign will stop before month end: Google spends at most the daily budget × 30.4 a month. When a campaign will hit that before the month ends, its ads stop showing for the last days.
Changing a budget
- The monthly budget: tell Taseli in the chat. See Changes from the chat.
- A campaign's daily budget: Taseli raises it in small steps when it pays off. See Raising budget in steps.
No change Taseli makes takes you over the monthly budget you set.