Results: period, comparison and each row
Pick 7, 14 or 30 days and a platform, compare with the period before, and open any row to see its numbers, what Taseli did there and what waits for you.
On this page
Results › “Overview” answers one question: how is it going? One sentence, three numbers, one chart, then what's behind them.
Choose what you see
Period: 7, 14 or 30 days
30 unless you choose otherwise.Platform
All, or one of them. Shows only when you have more than one.Under the chart: “Compare with the days before”
A short dark mark on each bar shows the same day of the period before.
Your choice is saved in the page URL, so a link you share or reload opens the same view.
“How it's going”
A sentence that says how the period went, then results, cost per result and spend, each against the same number of days before. Below: the month's spend against its budget, and the pace. Sales accounts with known sale values show return on ad spend instead of cost.
Honest numbers
- No comparison when the data doesn't reach back that far. It says so instead of showing zero.
- With only a few results, changes show in whole numbers (“+3”), not percentages (“+300%”).
- Today, before its data is in, never counts as a drop.
Open a row
Tap any row under “This week” (a Meta ad set, a TikTok ad group, a Google campaign) or under “What works best” and “What works less well”. A side panel opens, from the bottom on phones:
- Its numbers against the period before, and its verdict in words, with why.
- The platform's own lines: budget, how often people saw the ads, rejected ads, wasted searches.
- What Taseli did there, and decisions about it waiting for you.
FAQ
Why does a row say “Too early to tell”? There isn't enough data yet. Taseli checks again in a few days.
Can I compare with the same period last year? No. The comparison is always the same number of days just before.
Where are the changes Taseli made? In the “What we did” tab, next to “Overview”.