# Wasteful searches, blocked

> How Taseli finds searches that cost money and bring nothing, what it never blocks, and how to let it block them by itself.

- Source: https://taseli.co.il/en/help/search-terms-and-negatives
- Category: How Taseli works › Search terms and keywords
- Updated: 2026-10-15

Your ads show for real searches, and some of them cost money and never bring a customer. Taseli finds them every day and blocks them as negative keywords, with your approval. In small accounts, this is often where the most money is saved.

Google Ads accounts only.

## How Taseli picks a search

- The last 30 days, per campaign.
- At least 3 clicks, real money spent, and not one lead or sale.
- Up to 25 searches in one decision, blocked as phrase match in that campaign.

The decision shows each search with its clicks and spend, and about how much a month it saves.

## What it never blocks

- A word your live keywords use.
- A search that brought a result in the last 90 days, even inside a longer search.
- Anything shorter than 4 letters.
- Your business name, and campaigns on your never-touch list.

> **Warning: Why so careful**
>
> One short negative can shut a whole campaign. A search that looks like waste may have brought a late sale. So Taseli blocks less, and only what it's sure about.

## After you approve

The blocks are watched for 7 days. If results drop more than 20%, they're removed by themselves and you're told. You can undo by hand for 30 days in “What we did”.

## Let it run by itself

Settings › “What Taseli does alone” › “Stop searches that waste money” › “Do it and tell me”. A change with more than 25 searches still asks.

## Related articles

- [What Taseli may do by itself](https://taseli.co.il/en/help/what-taseli-does-alone.md): One card in Settings: for each kind of work, choose whether Taseli does it and tells you, asks first, or only tells you. Plus what always asks first.
- [Autopilot and its limits](https://taseli.co.il/en/help/set-up-autopilot-and-caps.md): Hand Taseli a kind of work, and it does it and tells you. The limits that always hold: bigger changes ask, new ads ask, locked accounts never change.
- [How restore works](https://taseli.co.il/en/help/how-restore-works.md): Every change is watched after it goes live. When Taseli puts the previous settings back by itself, how to undo by hand, and the 30-day window.

[All help articles](https://taseli.co.il/en/help/llms.txt)