# Results: period, comparison and each row

> Pick 7, 14 or 30 days and a platform, compare with the period before, and open any row to see its numbers, what Taseli did there and what waits for you.

- Source: https://taseli.co.il/en/help/results-overview
- Category: How Taseli works › Results
- Updated: 2026-10-15

Results › “Overview” answers one question: how is it going? One sentence, three numbers, one chart, then what's behind them.

## Choose what you see

1. **Period: 7, 14 or 30 days**: 30 unless you choose otherwise.
2. **Platform**: All, or one of them. Shows only when you have more than one.
3. **Under the chart: “Compare with the days before”**: A short dark mark on each bar shows the same day of the period before.

Your choice is saved in the page URL, so a link you share or reload opens the same view.

## “How it's going”

A sentence that says how the period went, then results, cost per result and spend, each against the same number of days before. Below: the month's spend against its budget, and the pace. Sales accounts with known sale values show return on ad spend instead of cost.

**Honest numbers**

- No comparison when the data doesn't reach back that far. It says so instead of showing zero.
- With only a few results, changes show in whole numbers (“+3”), not percentages (“+300%”).
- Today, before its data is in, never counts as a drop.

## Open a row

Tap any row under “This week” (a Meta ad set, a TikTok ad group, a Google campaign) or under “What works best” and “What works less well”. A side panel opens, from the bottom on phones:

- Its numbers against the period before, and its verdict in words, with why.
- The platform's own lines: budget, how often people saw the ads, rejected ads, wasted searches.
- What Taseli did there, and decisions about it waiting for you.

## FAQ

**Why does a row say “Too early to tell”?** There isn't enough data yet. Taseli checks again in a few days.

**Can I compare with the same period last year?** No. The comparison is always the same number of days just before.

**Where are the changes Taseli made?** In the “What we did” tab, next to “Overview”.

## Related articles

- [Monthly budget pace](https://taseli.co.il/en/help/budget-pacing-targets.md): See what you've spent this month against your monthly budget, how the month-end forecast works, and when Taseli alerts you.
- [Weekly summary and client reports](https://taseli.co.il/en/help/weekly-reports-white-label.md): A weekly summary on WhatsApp or email, and reports you create in the app, edit by chat and share as a private link or PDF.
- [Understand decisions](https://taseli.co.il/en/help/understand-proposals.md): Every change Taseli makes starts as a decision for you. What each one shows, where to find it, and what happens after you approve.

[All help articles](https://taseli.co.il/en/help/llms.txt)