Negative keyword lists.Curated per industry, in Hebrew and English.

A negative keyword stops your ad from showing on searches that contain it. A shared list applies the same negatives to many campaigns at once, so a job-seeker or DIY search is blocked everywhere in one step.

With broad match and AI Max reaching more loosely related searches every year, negatives are the main way to say “not this” to the matching system.

Each list is grouped by the kind of search it removes: jobs and careers, free and do-it-yourself, courses and education, and research or other intent. Every industry page also lists the words you should not exclude, because in that industry they belong to buyers.

Negative keywords don’t match close variants, plurals or prefixes. In Hebrew, “חינם” doesn’t block “בחינם”, and “משרה” doesn’t block “משרות”. The Hebrew lists include the common prefixed and plural forms separately for that reason.

Hebrew searches also mix in English platform and brand terms, so the Hebrew lists keep those in Latin letters where people type them that way.

Read it against your own search terms report. A list is a starting point, not a verdict: a word that is waste for one business is a buyer for another. Add the list as a shared negative list, apply it to your Search campaigns, and at account level for Performance Max.