Negative keyword list
Negative keywords for lawyers and law firms.
Filter students, job seekers and free-advice searches.
Jump to the copy-ready listLegal clicks are among the most expensive in search, and a large share of legal searches come from students, paralegals, and people who want a free answer rather than a lawyer. A single wasted click on “divorce lawyer salary” can cost as much as a lunch.
This list targets those searches while leaving the ones that hire intact. It assumes you sell representation or paid consultations; if you run a free first consultation as your offer, read the cautions below.
English list · 37 terms
Jobs and careers
| Keyword | Match type |
|---|---|
| jobs | Broad |
| job | Broad |
| hiring | Broad |
| careers | Broad |
| "lawyer salary" | Phrase |
| "attorney salary" | Phrase |
| paralegal | Broad |
| internship | Broad |
| clerkship | Broad |
| resume | Broad |
Free and do-it-yourself
| Keyword | Match type |
|---|---|
| "free legal advice" | Phrase |
| "legal aid" | Phrase |
| "pro bono" | Phrase |
| forum | Broad |
| Broad | |
| template | Broad |
| templates | Broad |
| "legal forms" | Phrase |
| "sample letter" | Phrase |
| diy | Broad |
| "do it yourself" | Phrase |
Courses and education
| Keyword | Match type |
|---|---|
| "law school" | Phrase |
| lsat | Broad |
| "bar exam" | Phrase |
| student | Broad |
| students | Broad |
| degree | Broad |
| course | Broad |
| textbook | Broad |
Research and other intent
| Keyword | Match type |
|---|---|
| wikipedia | Broad |
| definition | Broad |
| "what is" | Phrase |
| Broad | |
| movie | Broad |
| tv | Broad |
| show | Broad |
| "case law" | Phrase |
Hebrew list · 39 terms
Jobs and careers
| Keyword | Match type |
|---|---|
| דרושים | Broad |
| דרוש | Broad |
| משרה | Broad |
| משרות | Broad |
| התמחות | Broad |
| מתמחה | Broad |
| מתמחים | Broad |
| "שכר עורך דין" | Phrase |
| "כמה מרוויח עורך דין" | Phrase |
| "קורות חיים" | Phrase |
| סטאז׳ | Broad |
Free and do-it-yourself
| Keyword | Match type |
|---|---|
| "ייעוץ משפטי חינם" | Phrase |
| "ייעוץ משפטי בחינם" | Phrase |
| פורום | Broad |
| בפורום | Broad |
| סיוע | Broad |
| "סיוע משפטי" | Phrase |
| "הלשכה לסיוע משפטי" | Phrase |
| נוסח | Broad |
| "טופס להורדה" | Phrase |
| תבנית | Broad |
| דוגמה | Broad |
Courses and education
| Keyword | Match type |
|---|---|
| לימודי | Broad |
| "לימודי משפטים" | Phrase |
| סטודנט | Broad |
| סטודנטים | Broad |
| פסיכומטרי | Broad |
| "בחינות לשכה" | Phrase |
| "מבחן לשכה" | Phrase |
| סיכומים | Broad |
| תואר | Broad |
Research and other intent
| Keyword | Match type |
|---|---|
| ויקיפדיה | Broad |
| "מה זה" | Phrase |
| "פסק דין" | Phrase |
| נבו | Broad |
| Broad | |
| סרט | Broad |
| סדרה | Broad |
| "עורך דין שטן" | Phrase |
How to read the list
Each list is grouped by the kind of search it removes: jobs and careers, free and do-it-yourself, courses and education, and research or other intent. Every industry page also lists the words you should not exclude, because in that industry they belong to buyers.
- plain word = negative broad: blocks searches containing all its words, in any order
- "quoted" = negative phrase: blocks searches containing the words in this order
- [bracketed] = negative exact: blocks only that exact search
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