Negative keyword list
Negative keywords for e-commerce.
Cut research, repairs and second-hand searches.
Jump to the copy-ready listShopping and Performance Max campaigns match on product titles, not keywords, so they reach searches you never chose: manuals, repairs, spare parts, second-hand listings and comparisons with brands you don’t sell. Each of those clicks costs the same as a buyer’s.
This list is written for stores that sell new products. Apply it as an account-level negative list (Performance Max reads account-level negatives) and as a shared list on Search and Shopping.
English list · 37 terms
Jobs and careers
| Keyword | Match type |
|---|---|
| jobs | Broad |
| job | Broad |
| hiring | Broad |
| careers | Broad |
| salary | Broad |
| "warehouse jobs" | Phrase |
| resume | Broad |
| indeed | Broad |
Free and do-it-yourself
| Keyword | Match type |
|---|---|
| used | Broad |
| secondhand | Broad |
| "second hand" | Phrase |
| refurbished | Broad |
| repair | Broad |
| repairs | Broad |
| "spare parts" | Phrase |
| "free download" | Phrase |
| "free sample" | Phrase |
| giveaway | Broad |
| ebay | Broad |
| craigslist | Broad |
Courses and education
| Keyword | Match type |
|---|---|
| manual | Broad |
| "user manual" | Phrase |
| instructions | Broad |
| "how to assemble" | Phrase |
| "how to clean" | Phrase |
| tutorial | Broad |
| Broad |
Research and other intent
| Keyword | Match type |
|---|---|
| wikipedia | Broad |
| "what is" | Phrase |
| drawing | Broad |
| "coloring page" | Phrase |
| logo | Broad |
| png | Broad |
| clipart | Broad |
| lyrics | Broad |
| recall | Broad |
| "customer service number" | Phrase |
Hebrew list · 38 terms
Jobs and careers
| Keyword | Match type |
|---|---|
| דרושים | Broad |
| דרוש | Broad |
| משרה | Broad |
| משרות | Broad |
| גיוס | Broad |
| "עבודה במחסן" | Phrase |
| "קורות חיים" | Phrase |
| משכורת | Broad |
Free and do-it-yourself
| Keyword | Match type |
|---|---|
| "יד שנייה" | Phrase |
| "יד 2" | Phrase |
| יד2 | Broad |
| משומש | Broad |
| משומשת | Broad |
| תיקון | Broad |
| תיקונים | Broad |
| "חלקי חילוף" | Phrase |
| "להורדה" | Phrase |
| "בחינם" | Phrase |
| "קופון חינם" | Phrase |
| הגרלה | Broad |
Courses and education
| Keyword | Match type |
|---|---|
| "הוראות שימוש" | Phrase |
| "הוראות הפעלה" | Phrase |
| מדריך | Broad |
| סרטון | Broad |
| "איך להרכיב" | Phrase |
| "איך לנקות" | Phrase |
| Broad |
Research and other intent
| Keyword | Match type |
|---|---|
| ויקיפדיה | Broad |
| "מה זה" | Phrase |
| תמונות | Broad |
| ציור | Broad |
| דף צביעה | Broad |
| לוגו | Broad |
| png | Broad |
| שיר | Broad |
| "החזרת מוצר" | Phrase |
| "ביטול עסקה" | Phrase |
| "שירות לקוחות" | Phrase |
How to read the list
Each list is grouped by the kind of search it removes: jobs and careers, free and do-it-yourself, courses and education, and research or other intent. Every industry page also lists the words you should not exclude, because in that industry they belong to buyers.
- plain word = negative broad: blocks searches containing all its words, in any order
- "quoted" = negative phrase: blocks searches containing the words in this order
- [bracketed] = negative exact: blocks only that exact search
An AI campaigner. You just approve.
Taseli does the work. You make the call.
- Free
- Nothing changes without your approval