Negative keyword list
Negative keywords for clinics and private health.
Keep out health-fund, study and symptom-only searches.
Jump to the copy-ready listHealth searches are often informational: someone reading about a symptom at night is rarely booking a private appointment in that moment. Clinics also compete with searches from medical and nursing students, and from people looking for a public or insurer-covered service.
This list is written for private clinics (dental, physiotherapy, aesthetics, psychology, fertility and similar). Health advertising has its own policies on every platform; negatives don’t change those, they only change who sees your ad.
English list · 39 terms
Jobs and careers
| Keyword | Match type |
|---|---|
| jobs | Broad |
| job | Broad |
| hiring | Broad |
| careers | Broad |
| salary | Broad |
| "how much do" | Phrase |
| residency | Broad |
| locum | Broad |
| resume | Broad |
| nurse jobs | Broad |
Free and do-it-yourself
| Keyword | Match type |
|---|---|
| free | Broad |
| "at home" | Phrase |
| "home remedies" | Phrase |
| "home remedy" | Phrase |
| exercises | Broad |
| youtube | Broad |
| video | Broad |
| diy | Broad |
| natural remedy | Broad |
Courses and education
| Keyword | Match type |
|---|---|
| school | Broad |
| course | Broad |
| courses | Broad |
| degree | Broad |
| student | Broad |
| students | Broad |
| exam | Broad |
| textbook | Broad |
| lecture | Broad |
| Broad |
Research and other intent
| Keyword | Match type |
|---|---|
| wikipedia | Broad |
| "what is" | Phrase |
| "side effects" | Phrase |
| study | Broad |
| journal | Broad |
| pubmed | Broad |
| images | Broad |
| pictures | Broad |
| medicaid | Broad |
| nhs | Broad |
Hebrew list · 42 terms
Jobs and careers
| Keyword | Match type |
|---|---|
| דרושים | Broad |
| דרושה | Broad |
| משרה | Broad |
| משרות | Broad |
| "שכר רופא" | Phrase |
| "שכר אחות" | Phrase |
| "כמה מרוויח" | Phrase |
| "קורות חיים" | Phrase |
| סטאז׳ | Broad |
| התמחות | Broad |
Free and do-it-yourself
| Keyword | Match type |
|---|---|
| חינם | Broad |
| בחינם | Broad |
| "תרגילים בבית" | Phrase |
| "טיפול בבית" | Phrase |
| "תרופות סבתא" | Phrase |
| "טבעי בבית" | Phrase |
| סרטון | Broad |
| יוטיוב | Broad |
| "איך לטפל" | Phrase |
Courses and education
| Keyword | Match type |
|---|---|
| לימודי | Broad |
| לימוד | Broad |
| קורס | Broad |
| תואר | Broad |
| סטודנט | Broad |
| סטודנטים | Broad |
| מבחן | Broad |
| סיכום | Broad |
| מצגת | Broad |
| Broad |
Research and other intent
| Keyword | Match type |
|---|---|
| ויקיפדיה | Broad |
| "מה זה" | Phrase |
| "תופעות לוואי" | Phrase |
| עלון | Broad |
| מחקר | Broad |
| מאמר | Broad |
| תמונות | Broad |
| פורום | Broad |
| "קופת חולים" | Phrase |
| כללית | Broad |
| מכבי | Broad |
| מאוחדת | Broad |
| לאומית | Broad |
How to read the list
Each list is grouped by the kind of search it removes: jobs and careers, free and do-it-yourself, courses and education, and research or other intent. Every industry page also lists the words you should not exclude, because in that industry they belong to buyers.
- plain word = negative broad: blocks searches containing all its words, in any order
- "quoted" = negative phrase: blocks searches containing the words in this order
- [bracketed] = negative exact: blocks only that exact search
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