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Proposals and restore

What cannot be restored

Restore puts supported settings back. It does not recover spend, history, or changes made by others. Here is the full list and what to do instead.

Updated
On this page
  1. The limits
  2. When something can't be restored
  3. Troubleshooting

Taseli restores exactly what it can and tells you what it couldn't. The proposal card says whether a change can be restored before you approve it.

The limits

WhatWhy it can't come back
1. Spend and results during the changeClicks, impressions and spend while the change was live are history
2. Items deleted sinceThat part of the restore is skipped and marked
3. Removed itemsGoogle won't make a removed item active again. Taseli recreates it with a new ID and without its old history, such as its statistics
4. Later edits by peopleTaseli keeps their edit and never overwrites a human change. It alerts you to the gap between the approved and actual state
5. Changes by othersRestore covers only Taseli's changes. Your team, a former agency or another tool show in the change log as external
6. Google's Auto-apply changesNot human and not Taseli's. Taseli opens an alert with a proposal to revert, which you approve like any proposal
7. Partly applied proposalsOnly the items that worked are reverted
8. After 30 daysManual restore ends. Create a reverse proposal by hand
9. Some change typesEach item is marked exactly restorable, restorable by a compensating change, or not restorable. The card shows this before you approve
10. Platform changesChanges Google makes are logged with what's known. Restore is offered only where supported

When something can't be restored

  1. Open the proposal page

    See which items were restored, skipped or failed.
  2. Open the change log

    At /app/[ws]/accounts/[id]/history, see who changed what since.
  3. Create a new proposal

    If you still want the old setting, propose it and approve it.

Troubleshooting

The restore failed. The proposal page lists failed items and why, for example lost access. Reconnect if needed, then restore again within the 30 days.

Learning or delivery changed after a restore. Settings can come back. How the platform's bidding reacts to two changes in a row can't be controlled. That's one reason guards wait for mature data.

Related: How restore works · Understand proposals · Alert channels

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