Raising budget in steps

When a campaign brings results cheaper than your target and runs out of budget most days, Taseli doesn't jump all at once. It raises 15%, waits, checks, and only then proposes the next step.

When Taseli proposes a step

You set a target cost per result, and the campaign beats it by at least 15%.
The campaign used its whole daily budget on most days in the last two weeks.
There are enough results to trust the numbers.
There's room left in the monthly budget you set.
The account is on Google or Meta, and its goal isn't sales (stores are judged by return, not cost per result).

How it works

First step: +15% to the daily budget
Following your choice in “What Taseli may do by itself” › “Adjust budgets in small steps”: ask you, do it and tell you, or only tell you.
Wait
5 full days on Meta (it re-learns after every change), 7 on Google.
Check
Cost per result in the days after, against the same number of days before. The change day isn't counted.
Next step, or stop
Held? Another 15%, up to 3 steps (about +52%). Got pricier? A proposal to go back to the budget before the step.

Check result	What happens
Cost per result rose 15% or less	The next step, if there's still room and the conditions hold
It rose more	A proposal to go back to the previous budget, and the run stops
Too little data	The budget stays, and you get one message

When a run ends, you get one message with the whole way, and the campaign gets no new step for 30 days.

What it never does

Never goes over the monthly budget you set.
Never overrides a change you made yourself: if the budget changed outside Taseli, the run stops and you get a message.
Never changes anything in a locked (read-only) account.
Every step is watched, and you can undo it in one tap.

FAQ

Why not just double it? A big jump sends the campaign back into learning and often makes each result pricier. Small steps show what the extra budget really brings.

I chose “Do it and tell me”. How far can it go? Up to 3 steps of 15%, each only after a check that passed. A budget change over 20% always asks first.

I don't have a target cost per result. Then there are no steps: the account's average isn't a target. Set one from Home › “First steps” › “Set a target”, or tell Taseli in the chat.