Quiet windows for Shabbat and holidays

Quiet windows pause your ads before Shabbat or a holiday and resume them after. Taseli resumes only what it paused itself; anything you paused by hand stays paused.

Times are worked out for the location you choose, for each date, including daylight saving and the holiday calendar.

Before you enable it

Turn off overlapping platform rules. If a Google rule or script already pauses at the same hours, you can't enable quiet windows until it's off. Taseli shows you the list.
Check accounts for other markets. An Israeli business advertising in the Gulf from an account in another time zone may not need Shabbat pauses there. Pick campaigns one by one for mixed markets.

Enable a quiet window

Choose a mode
In the account's quiet window settings: off, Shabbat, or Shabbat and holidays.
Confirm the location
Taseli suggests it from your targeting; times follow your target market, not the account's time zone.
Set the timing
By default it pauses 180 minutes before candle lighting and resumes 15 minutes after havdalah.
Decide on fast days and Chol HaMoed
Both are off by default.
Choose the campaigns
Only campaigns you select are included.
Approve the activation
On Google, Taseli creates one proposal with an ad schedule per campaign for Shabbat; holidays are paused and resumed.

During a window

Pause and resume run as policy-approved changes at top priority and go into the change log.
A holiday next to Shabbat makes one continuous window.
Rules don't run inside a window and never re-enable what it paused.
Alerts leave the window out of their baseline. The evening after reopening has its own baseline, but absolute spend caps and critical alerts stay on.
The monthly budget forecast counts only hours outside quiet windows.

Troubleshooting

A campaign didn't resume after Shabbat. Someone else paused it, or it changed hands during the window. Taseli resumes only its own pauses; anything unclear waits for you.

Enabling is blocked. A Google rule pauses the same campaigns. Two systems on one campaign means neither knows how to bring it back. Turn it off in Google Ads, then try again.

The times look off. Check the location. Times come from the chosen city, not the account's time zone.