Create a rule

A rule checks your account on a schedule and acts when its conditions are met, like “pause an ad that spent twice the CPA with no conversion”. Every rule action becomes a proposal and follows your approval policy, so a rule can't do anything a normal proposal couldn't.

Owners, admins and managers can create and activate rules.

Open Rules
Start from a template, a blank rule, or a sentence in plain words.
Set the scope
Level (campaign, group, ad, keyword), accounts and campaigns, such as names containing “Prospecting”.
Set the window
How many days back to look, and whether to leave out today.
Add conditions
Combine them with “all” and “any”, for example cost above $200 and zero conversions.
Choose the action
Change status, change budget (percent or amount), change the bid target, add negatives, or notify.
Set the guards
Minimum items left enabled (so it never pauses the last active ad or group), maximum actions per run, and cooldown hours per item.
Save and read the preview
It shows what the rule would have done in the last 7 days, without creating proposals, for example “Would have stopped 4 ads in 7 days”.
Activate it
The rule starts running on its schedule.

Templates

Stop an ad that spent 2× the CPA with no conversion.
Raise budget 15% for a campaign at or below 80% of target CPA for 3 days.
Lower budget at night.
Negate terms that spent a set amount with no conversion.
Stop everything if the account passed 105% of the monthly target.

How often rules run

Plan	Frequency
Starter	Once a day
Pro	Every hour; every 15 minutes for stop-loss rules
Agency	Every 15 minutes

Rules don't run inside a Shabbat or holiday quiet window, and never re-enable what the window paused.

Troubleshooting

“2 more will wait for the next run”. The rule hit its maximum actions per run. The rest are handled next time.

The rule can't be enabled. A Google rule or script works on the same items. Taseli shows the list; choose which one stays. Two systems pausing the same item means neither can bring it back.

The rule paused on its own. It caused three automatic restores in a week, so it was paused and marked for review.

Agencies: use “Copy rule to accounts” to apply a rule across clients. The scope is matched by names.