A fair test for creatives that never got budget

In an ad with many pictures and videos, Meta gives nearly all the budget to the first one that worked, so the rest never get a real test. Taseli finds them and proposes giving each one its own ad, to learn whether there's another winner.

Meta accounts only. Connecting Meta is coming soon.

How it works

Taseli finds a stuck creative
On air for at least 5 days, spent less than one result's cost, and fits what the ad sells.
A proposal arrives in “To approve”
A new ad for each creative (up to 4), in the same ad set, with the same texts, button and link, and Meta's automatic enhancements off.
You approve
The ads go live next to the current one. Nothing is paused.
After 7 full days you get the answer
Each test ad is compared with the original ad over the same days, on cost per result.

Result	What Taseli proposes
The test is at least 20% cheaper	Pause the original ad
The test is at least 25% pricier, or brought nothing	Pause the test ad
Unclear, or too little data	One more week (14 days in all). Still unclear: nothing changes

The result is saved on the creative, so it's never tested twice, and later fresh versions know what worked for you.

What it never does

Never puts a new ad live without your approval, even when “What Taseli may do by itself” is on.
Never pauses an ad by itself: the pause at the end is also a proposal that waits for you.
Never touches a locked (read-only) account.

FAQ

Does it add budget? No. The new ads take part of the same ad set's budget.

Why wait a week? A new ad learns during its first days. The clock starts only once Meta actually runs it.

What if Meta rejects a test ad? It drops out of the test. If none of them run, you get one alert.