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Agencies

Agencies: MCC, team roles and the client portal

Connect your MCC once, set up clients and team roles, and let clients approve their own changes from a branded page without a Taseli login.

Updated
On this page
  1. Connect your MCC
  2. Set up clients
  3. Invite your team
  4. How client approval works
  5. Troubleshooting

Connect your manager account (MCC) once and work every client account under it. Group accounts by client, limit your team to specific clients, and send changes that need the client's OK to a branded approval page. The client doesn't need a Taseli account.

Connect your MCC

  1. Sign up as an agency

    Choose “I'm an agency”.
  2. Connect Google Ads

    Use the Google user that can reach your MCC (see Connect Google Ads).
  3. Select client accounts

    On “Choose accounts” the MCC shows as a tree; the MCC itself can't be selected.

The Agency plan includes 10 accounts, with more available per account. The 14-day agency trial includes up to 5 client accounts, the client portal and white-label.

Set up clients

  1. Create a client

    Assign its accounts.
  2. Add a contact person

    This is who gets approval requests.
  3. Set the approval policy

    Choose what the client must approve, what they're only told about, and the channel and timing.
  • Must approve, for example: budget changes above 10%, creating a campaign, pausing a campaign.
  • Only notified, for example: adding negatives.
  • Channel and timing: WhatsApp, a reminder after 24 hours and expiry after 5 days by default.

Invite your team

Settings › “Team”: invite people with a role and, if needed, limit them to specific clients. Someone limited to client A can't open client B.

RoleCan do
OwnerEverything, including billing
AdminEverything except billing
ManagerCreate and approve proposals, restore, rules, reports
AnalystView and create proposals; cannot approve
Client approverApprove their own client's proposals that require it
Client viewerView their own client's data and reports

How client approval works

  1. 1Matches “must approve”
  2. 2Your team approves
  3. 3Client gets WhatsApp
  4. 4Client approves
  5. 5Runs

The client's message reads “Your agency proposes …” with “Approve” and “I have a question”. It opens a page with your logo and colors and the proposal in plain words. “I have a question” posts a comment on the proposal and alerts your team. The proposal stays pending until both approvals exist.

Troubleshooting

Former agencies still have access. Setup lists other active managers on each account. Their changes show as external.

The client didn't get the message. Check the contact's WhatsApp number and the client's approval channel. Reminders go out after the reminder period; the proposal expires after the expiry period.

A team member sees a 404. They're limited to other clients. Change it in “Team”.

Related: Connect Google Ads · Approve or keep current settings · Weekly reports and white-label

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