Product updates
Hebrew negative keywords, with every prefix form
Negative keywords in Hebrew are now sent with prefix forms and spelling variants, and every negative shows what it would have blocked first.
Google doesn't break Hebrew prefixes apart: a negative for a word doesn't block that word with a single-letter prefix such as "and", "the" or "to". In the closed beta, Taseli now handles this for you.
What changed
- Prefix forms. Each Hebrew negative is sent with the single-letter prefixes and their common combinations, usually 12–15 forms per negative.
- Spelling variants. Full and defective spelling, double yod and double vav, and common misspellings.
- Vowel marks. A term with and without niqqud is treated as the same term in our analysis.
- A preview before you negate. Every negative proposal shows which search terms from the last 90 days it would have blocked, with their conversions and revenue. A short phrase negative can shut down far more than you meant to.
Words in other languages, such as Arabic or Russian, are not treated as irrelevant by default.