Taseli vs Google's recommendations

This page compares two approaches, not two companies.

Feature comparison

As checked on Oct 4, 2026. Taseli is in early access, starting with Google Ads. Legend: ● full · ◐ partial · ○ none.

	Google's recommendations	Taseli
Cost	Free	Starter: ₪149/month on annual (12 interest-free installments) or ₪249 month-to-month, before VAT; 14-day trial without a card; full refund within 30 days on annual
Account score	◐ Optimization Score, in percent	● scored in shekels
Suggests cutting wasted spend	Not designed for it, in our experience	● negatives, pauses and budget cuts with the shekels behind them
Measures against your own orders or leads	○ uses platform-reported conversions	● your orders or leads via UTM, shown next to the platform's numbers
Search terms waste and N-Gram	◐ / ○	●
Hebrew negative keyword forms	○	● sent with Hebrew prefix forms
Approval before changes	◐ Auto-apply is optional	● approval by default
Before-and-after view per change	◐ change history	●
Restore after a bad change	◐ manual, from change history	● restore by outcome for supported change types
Log of changes Google made on its own	○	● platform change log
Shows Google's recommendations	●	● under their own heading, apply or dismiss each one

Which one fits

Google's recommendations

Built in
Free
Often useful

Worth knowing

Written by the company that sells the clicks
In the accounts we have reviewed, we have not seen one suggest spending less

Stay with Google's tools ifYour spend is small and the account simple, you want AI Max and Ads Advisor without another tool, you don't want to pay for software, or an expert already reviews every recommendation.

Choose Taseli ifYou want an independent second opinion.

Where Taseli is different

It can recommend spending less. Waste is measured in shekels, and cutting it is a normal proposal.
It shows Google's recommendations too. They appear under the heading "Google Ads Recommendations", separate from ours, and you can apply or dismiss each one.
Approval by default. While Google's Auto-apply is active in an account, Taseli does not offer its own autopilot there, so two systems never change the same account without coordination.
Restore by outcome. Approved changes are monitored, and supported settings are restored if the outcome crosses a threshold. Restoring settings never recovers money already spent.
Hebrew. Interface, alerts, reports and negatives in Hebrew.

How we compared

We reviewed Google Ads' recommendations, Optimization Score, Auto-apply and Ads Advisor in the product and Google's help center between September and October 2026, and re-checked on Oct 4, 2026. The observation about spending less comes from accounts managed by Go-Top, the agency behind Taseli; it is our experience, not a statement from Google. We re-verify this page each quarter.

Spotted an error? Email corrections@taseli.co.il and we'll fix it within 5 business days.