Taseli vs Optmyzr
An honest, dated comparison of Taseli and Optmyzr: features, pricing models, where each fits, and how we checked.
- Facts checkedOctober 4, 2026
- MethodPrimary sources, listed in the table
- Spotted an error?corrections@taseli.co.il
Optmyzr is a mature, deep PPC suite. Taseli is younger and narrower, and built to take the routine off your plate.
Feature comparison
As checked on Oct 4, 2026. Taseli is in early access; its column describes the Google Ads release as designed, and items marked "planned" come in later releases. Legend: ● full · ◐ partial · ○ none.
| Feature | Optmyzr | Taseli |
|---|---|---|
| Platforms | Google, Microsoft, Meta, Amazon, LinkedIn | Google Ads (Meta and TikTok planned) |
| Account health score | ● | ● scored in shekels |
| Built-in checks | Dozens | 164 planned for launch |
| Root-cause analysis | ● PPC Investigator | ● uses Google's change history |
| Anomaly alerts | ● | ● |
| Alert channels | WhatsApp, email, Slack, push | |
| Monthly pacing and forecast | ● | ● |
| Budget groups across campaigns | ● | ● |
| IF/THEN rules | ● daily/hourly | ● hourly on Pro (stop-loss every 15 minutes); every 15 minutes on Agency |
| Before-and-after view per change | ◐ | ● |
| Change log and rollback | ● | ● one-click restore for 30 days, supported change types |
| Approval policy and caps per change type | ○ | ● |
| N-Gram, PMax and AI Max search terms | ● / ● / ◐ | ● / ● weekly / ● |
| Branded client reports | ● | ● |
| Measured savings ledger | ○ | ● estimated and measured kept separate |
| Hebrew interface and playbooks | ○ | ● |
| Pricing model | By ad spend, with overage | Fixed plans with a spend cap; no automatic upgrade |
| Entry price | From ~₪773/month (annual billing, converted to shekels) | Starter: ₪149/month on annual (12 interest-free installments) or ₪249 month-to-month, before VAT; 14-day trial without a card; full refund within 30 days on annual |
Which one fits
Where Taseli is different
- Approval by default. Nothing changes until you approve it. Autopilot is optional, per change type, within limits you define.
- Restore by outcome. After an approved change, Taseli watches a defined metric. If the outcome crosses the threshold, it restores the previous settings and tells you what it could not reverse. To our knowledge, as of Oct 4, 2026, none of the tools we checked restores automatically by outcome; this is a claim we keep re-checking. Restoring settings never recovers money already spent.
- Savings ledger. Potential savings are labeled as estimates. Measured savings come with a period, a baseline and a method.
- Hebrew. The interface, alerts, reports and negative keyword handling (with Hebrew prefixes) work in Hebrew. We found no competitor with a Hebrew or RTL interface as of the date above.
- Client approval portal. On the Agency plan, an agency's client can approve changes themselves. We believe this is uncommon in the category; we have not found it in the tools we checked.
How we compared
We read Optmyzr's website, pricing page and help center, and reviews on G2 and Capterra, between September and October 2026, and re-checked the table on Oct 4, 2026. We used primary sources where they existed, not comparisons written by other vendors. Prices are converted to shekels and rounded; check the vendor's pricing page for the current figure. We re-verify every comparison each quarter.
Spotted an error? Email corrections@taseli.co.il and we'll fix it within 5 business days.