Taseli vs doing it yourself
Managing Google Ads on your own or with Taseli: the routine work, the time it takes, what you keep deciding, and when DIY is fine.
- Facts checkedOctober 4, 2026
- MethodPrimary sources, listed in the table
- Spotted an error?corrections@taseli.co.il
This page compares two approaches. Many business owners manage their own ads well.
Feature comparison
As checked on Oct 4, 2026. Taseli is in early access, starting with Google Ads; Meta and TikTok are planned. We don't publish a "hours saved" number until we have measured one with real customers.
| Routine task | Doing it yourself | With Taseli |
|---|---|---|
| Review search terms and add negatives | Weekly, by hand; Hebrew prefixes added one by one | Drafted for you, with Hebrew prefix forms and a preview of what each negative would have blocked |
| Track monthly budget pace | A spreadsheet or a calendar reminder | Daily pacing and an end-of-month forecast |
| Check that conversion tracking still works | When something looks off | Checked continuously, with an alert |
| Pause ads for Shabbat and holidays | Manual, or a script you maintain | Quiet windows, resuming only what was paused |
| Notice a sudden spend spike | When you next log in | An alert by WhatsApp, email, Slack or push |
| Know whether a change helped | Compare dates by hand | Monitored against a baseline, restored if the outcome crosses a threshold |
| Report to yourself or a partner | Build it yourself | A weekly report that writes itself |
| Who decides | You | You, by default |
| Cost | Your time | Starter: ₪149/month on annual (12 interest-free installments) or ₪249 month-to-month, before VAT; 14-day trial without a card; full refund within 30 days on annual |
Which one fits
Doing it yourself
- No fees
- Every decision stays with you
The catch
- The routine takes time and attention every week
- The costliest problems, like broken tracking or a budget that runs out on the 20th, are easy to miss
Where Taseli is different
- The routine runs on schedule, including the weeks you're busy.
- You still decide. Every change is a proposal with the evidence and the numbers. Autopilot is opt-in per change type.
- Changes are monitored after they run. Supported settings are restored if the outcome crosses a threshold, and the notice says what was not reversed. Restoring settings never recovers money already spent.
- Savings are labeled honestly. Estimates are marked as estimates; measured savings come with a period and a baseline.
- In Hebrew, from the interface to the negatives.
How we compared
The routine tasks above are the ones Go-Top, the agency behind Taseli, performs on client accounts every week. Taseli's column describes the Google Ads release in early access as of Oct 4, 2026. To see what applies to your own account, join the waitlist for the free audit, which connects read-only. We re-verify this page each quarter.
Spotted an error? Email corrections@taseli.co.il and we'll fix it within 5 business days.