Taseli vs Birch
An honest, dated comparison of Taseli and Birch (formerly Revealbot): rules, platforms, approval, rollback, pricing and fit.
- Facts checkedOctober 4, 2026
- MethodPrimary sources, listed in the table
- Spotted an error?corrections@taseli.co.il
Birch (formerly Revealbot) is a rules engine you define yourself. Taseli drafts the work and watches what happens after you approve it.
Feature comparison
As checked on Oct 4, 2026. Taseli is in early access; its column describes the Google Ads release as designed, and items marked "planned" come in later releases. Legend: ● full · ◐ partial · ○ none.
| Feature | Birch | Taseli |
|---|---|---|
| Platforms | Meta, Google, TikTok, Snapchat | Google Ads (Meta and TikTok planned) |
| Account health score | ○ | ● scored in shekels |
| IF/THEN rules | ● | ● |
| Rule frequency | Every 15 minutes | Hourly on Pro (stop-loss every 15 minutes); every 15 minutes on Agency |
| Copying rules between accounts | ○ | ● |
| Fully autonomous execution | ● (rules) | Only under the policy you set |
| Approval policy and caps per change type | ◐ | ● |
| Change log and rollback | ◐ | ● one-click restore for 30 days, supported change types |
| Monthly pacing | ◐ | ● |
| Anomaly alerts | ● | ● |
| Alert channels | Slack, email | WhatsApp, email, Slack, push |
| Creative fatigue detection | ● | Planned (Meta, TikTok) |
| Launcher for bulk upload | ● | Planned (Meta, TikTok) |
| Search terms and N-Gram (Google) | ○ | ● |
| Combined report across clients | ○ | ● |
| AI chat on the account | ● Birch AI | ● |
| MCP | ● from Pro | ● add-on |
| Hebrew interface and playbooks | ○ | ● |
| Pricing model | By ad spend | Fixed plans with a spend cap; no automatic upgrade |
| Entry price | From ~₪181/month (annual billing, converted to shekels) | Starter: ₪149/month on annual (12 interest-free installments) or ₪249 month-to-month, before VAT; 14-day trial without a card; full refund within 30 days on annual |
Which one fits
Where Taseli is different
- Approval by default. Rules and recommendations create proposals. Autopilot is opt-in, per change type, within caps enforced on the server.
- Restore by outcome. Each approved change is monitored against a baseline, and supported settings are restored if the outcome crosses a threshold. The notice says what was not reversed. To our knowledge, as of Oct 4, 2026, none of the tools we checked does this automatically. Restoring settings never recovers money already spent.
- Savings ledger that keeps estimated and measured savings apart.
- Hebrew, including Hebrew-aware negative keywords. We found no competitor with Hebrew or RTL as of the date above.
- Client approval portal for agencies, which we believe is uncommon in the category.
How we compared
We read Birch's website, pricing page and help center, and reviews on G2 and Capterra, between September and October 2026, and re-checked the table on Oct 4, 2026. We used primary sources where they existed. Prices are converted to shekels and rounded; check the vendor's page for the current figure. We re-verify every comparison each quarter.
Spotted an error? Email corrections@taseli.co.il and we'll fix it within 5 business days.