The Taseli team
The people who build Taseli and manage Google Ads accounts for Israeli businesses.
Taseli is built by a small team at Go-Top Marketing and Media Ltd. Before building the product, we spent years managing Google Ads accounts hands-on for Israeli businesses: service providers, clinics, online stores and local businesses. Our articles come from that work: the checks we run, the mistakes we've seen and fixed, and the questions clients ask us. We try to write about what we know from practice, mark estimates as estimates, and update posts when the platforms change.
Articles
- Is your conversion tracking lying to you?Silent tags, double counting, micro-conversions with full cart value, and site changes that break tracking: how to check Google Ads conversion tracking.
- Estimated vs. measured savings in ad accountsPotential, estimated, reduced spend and measured savings are different numbers. How each is calculated, and why mixing them misleads you.
- Google Ads + Claude or ChatGPT via MCP: what's safeWhat connecting Google Ads to Claude or ChatGPT through MCP allows, where the risks are (write access, prompt injection, tokens), and a safer setup.
- Where ad spend waste hides (and how to measure it)The eight places ad spend waste usually hides in Google Ads and Meta, and how to size it honestly: exposed spend, estimated savings and measured savings.
- PPC automation with approval: delegate, keep controlHow to automate PPC work without handing over the keys: approval by default, limits per change type, monitoring after every change, and honest restore.
- Google Ads audit: a 25-point checklistA practical Google Ads audit checklist for 2026: tracking, settings, search terms, PMax and AI Max, budgets and landing pages, ranked by money at risk.