# Fresh AI versions when an ad wears out

> When your leading picture gets fewer clicks, Taseli makes 2-3 new versions in its style and proposes them in a new ad. Only if you turned it on, with your OK.

- Source: https://taseli.co.il/en/help/fresh-ad-versions
- Category: How Taseli works › Creatives and AI
- Updated: 2026-10-15

When the picture that brings you the most starts getting fewer clicks than in its first week, Taseli uses AI to make 2-3 new pictures in the same style. They come to you as a proposal for a new ad, next to the current one.

Meta accounts and pictures only.

## Turn it on

Only the owner or an admin can turn it on.

1. **Open Settings › “What Taseli may do by itself”**: **Switch on “Prepare fresh ad versions when an ad wears out”**
You can set it per account. Next to the switch you'll see how many credits it can use a week.
2. **When an ad wears out, a proposal arrives in “To approve”**: With the versions, what changed in each, and why.
3. **Approve, or don't**: Once approved, the new ad runs next to the old one, and a week later Taseli compares them, as in a [fair test](https://taseli.co.il/en/help/creative-fair-test.md).

## What Taseli checks in every version

- It's built from the winning picture, what works in your account, and what the ad sells.
- It fits what the ad sells. A version that doesn't is dropped.
- No writing in the picture: the offer stays in the ad's text.
- Each version also gets a vertical size for Stories and Reels.
- The versions are saved to the account's Meta image library, but appear in no ad until you approve.

## Credits

Every picture uses credits. You pay only for pictures that reach you in a proposal: a picture that failed, was dropped by the checks or never made it into a proposal gives its credits back. Without enough credits for two pictures, nothing is made.

## What it never does

- Never puts an ad live without your approval.
- Never pauses the old ad. A later pause is also a proposal that waits for you.
- Never runs on a locked (read-only) account, and never spends credits there.
- Never makes versions for the same ad more than once every 3 weeks, or while an earlier proposal is still waiting.

## FAQ

**I declined the proposal. Do the credits come back?** No. The pictures were already made and shown to you. After a decline, Taseli won't make versions for that ad again for 30 days.

**What about videos?** Not yet. Pictures only, for now.

**How does Taseli know an ad is worn out?** It compares the ad's click rate today with its own first week.

## Related articles

- [A fair test for creatives that never got budget](https://taseli.co.il/en/help/creative-fair-test.md): When Meta sends nearly all the budget to one picture, Taseli proposes a separate ad for each untested creative and, a week later, tells you which one won.
- [What Taseli may do by itself](https://taseli.co.il/en/help/what-taseli-does-alone.md): One card in Settings: for each kind of work, choose whether Taseli does it and tells you, asks first, or only tells you. Plus what always asks first.
- [Billing, invoices and installments](https://taseli.co.il/en/help/billing-invoices-installments.md): Your plan, paying annually in up to 12 interest-free installments, VAT, invoices, credits, changing plans and what happens when a payment fails.

[All help articles](https://taseli.co.il/en/help/llms.txt)