# The free audit explained

> What the account check reads, what you get at the end, where the account review lives in the app, and why the money figures are estimates.

- Source: https://taseli.co.il/en/help/free-audit-explained
- Category: Set up › Getting started
- Updated: 2026-10-15

The check reads your Google Ads account and shows, in money, what's likely wasted, where, and what to fix first. It changes nothing.

## Run it

1. **Open the free account check**: On `/audit`, then sign in with Google.
2. **Connect Google Ads and choose an account**: See [Connect Google Ads](https://taseli.co.il/en/help/connect-google-ads.md).
3. **Taseli reads the account**: Campaigns and results, the ads, the checks, the website, then what it found. Usually a few minutes. You can leave; you'll get a message when it's ready.
4. **Read what it found**: What's worth the most, each with about how much a month, and your first decision.

## The account review

In the app, **“Account review”** keeps it current:

- **Where the account stands:** “In good shape”, “Room to improve” or “Needs attention now”, and whether tracking works.
- **“What to improve”:** most important first. Tap one for what it's worth, the numbers and what to do, then “Fix this” or “Ask Taseli”.
- **What works**, what happened in the account, and what Taseli would like to know from you.

The checks run again every day.

> **Warning: An estimate, not a promise**
>
> “About X a month” is likely waste, not measured savings. Savings count as measured only after a change runs and is compared with the days before it.

Every new workspace starts with 14 days free, no card: Pro for a business, Agency for an agency. Then you choose a plan. Without one, Taseli keeps watching one account and suggesting, but changes nothing.

## Troubleshooting

**“No ads ran lately”.** Nothing was spent in the last 90 days. Once ads run, Taseli starts working.

**“Little data so far”.** The account spent little lately, so the first review is short. Taseli keeps watching.

**“I couldn't finish the written review”.** The daily checks keep running. Ask Taseli in the chat to try again.

## Related articles

- [Connect a Google Ads account](https://taseli.co.il/en/help/connect-google-ads.md): Sign up, connect Google Ads in one step, and fix the common connection problems. Taseli reads first, and nothing changes without your approval.
- [Understand decisions](https://taseli.co.il/en/help/understand-proposals.md): Every change Taseli makes starts as a decision for you. What each one shows, where to find it, and what happens after you approve.
- [Wasteful searches, blocked](https://taseli.co.il/en/help/search-terms-and-negatives.md): How Taseli finds searches that cost money and bring nothing, what it never blocks, and how to let it block them by itself.
- [Choose accounts and set up](https://taseli.co.il/en/help/choose-accounts-and-setup.md): Pick the Google Ads accounts Taseli works on, then answer a few short questions per account: the goal, what a result is worth, the monthly budget.

[All help articles](https://taseli.co.il/en/help/llms.txt)