# A fair test for creatives that never got budget

> When Meta sends nearly all the budget to one picture, Taseli proposes a separate ad for each untested creative and, a week later, tells you which one won.

- Source: https://taseli.co.il/en/help/creative-fair-test
- Category: How Taseli works › Creatives and AI
- Updated: 2026-10-15

In an ad with many pictures and videos, Meta gives nearly all the budget to the first one that worked, so the rest never get a real test. Taseli finds them and proposes giving each one its own ad, to learn whether there's another winner.

Meta accounts only.

## How it works

1. **Taseli finds a stuck creative**: On air for at least 5 days, spent less than one result's cost, and fits what the ad sells.
2. **A proposal arrives in “To approve”**: A new ad for each creative (up to 4), in the same ad set, with the same texts, button and link, and Meta's automatic enhancements off.
3. **You approve**: The ads go live next to the current one. Nothing is paused.
4. **After 7 full days you get the answer**: Each test ad is compared with the original ad over the same days, on cost per result.

| Result | What Taseli proposes |
| --- | --- |
| The test is at least 20% cheaper | Pause the original ad |
| The test is at least 25% pricier, or brought nothing | Pause the test ad |
| Unclear, or too little data | One more week (14 days in all). Still unclear: nothing changes |

The result is saved on the creative, so it's never tested twice, and later fresh versions know what worked for you.

## What it never does

- Never puts a new ad live without your approval, even when “What Taseli may do by itself” is on.
- Never pauses an ad by itself: the pause at the end is also a proposal that waits for you.
- Never touches a locked (read-only) account.

## FAQ

**Does it add budget?** No. The new ads take part of the same ad set's budget.

**Why wait a week?** A new ad learns during its first days. The clock starts only once Meta actually runs it.

**What if Meta rejects a test ad?** It drops out of the test. If none of them run, you get one alert.

## Related articles

- [Fresh AI versions when an ad wears out](https://taseli.co.il/en/help/fresh-ad-versions.md): When your leading picture gets fewer clicks, Taseli makes 2-3 new versions in its style and proposes them in a new ad. Only if you turned it on, with your OK.
- [What Taseli may do by itself](https://taseli.co.il/en/help/what-taseli-does-alone.md): One card in Settings: for each kind of work, choose whether Taseli does it and tells you, asks first, or only tells you. Plus what always asks first.
- [How restore works](https://taseli.co.il/en/help/how-restore-works.md): Every change is watched after it goes live. When Taseli puts the previous settings back by itself, how to undo by hand, and the 30-day window.

[All help articles](https://taseli.co.il/en/help/llms.txt)