# Raising budget in steps

> A campaign that beats your target and runs out of budget gets +15%, a check after 5 or 7 days, then the next step. If results get pricier, it goes back.

- Source: https://taseli.co.il/en/help/budget-in-steps
- Category: How Taseli works › Budget and bidding
- Updated: 2026-10-15

When a campaign brings results cheaper than your target and runs out of budget most days, Taseli doesn't jump all at once. It raises 15%, waits, checks, and only then proposes the next step.

## When Taseli proposes a step

- You set a target cost per result, and the campaign beats it by at least 15%.
- The campaign used its whole daily budget on most days in the last two weeks.
- There are enough results to trust the numbers.
- There's room left in the monthly budget you set.
- The account is on Google or Meta, and its goal isn't sales (stores are judged by return, not cost per result).

## How it works

1. **First step: +15% to the daily budget**: Following your choice in “What Taseli may do by itself” › “Adjust budgets in small steps”: ask you, do it and tell you, or only tell you.
2. **Wait**: 5 full days on Meta (it re-learns after every change), 7 on Google.
3. **Check**: Cost per result in the days after, against the same number of days before. The change day isn't counted.
4. **Next step, or stop**: Held? Another 15%, up to 3 steps (about +52%). Got pricier? A proposal to go back to the budget before the step.

| Check result | What happens |
| --- | --- |
| Cost per result rose 15% or less | The next step, if there's still room and the conditions hold |
| It rose more | A proposal to go back to the previous budget, and the run stops |
| Too little data | The budget stays, and you get one message |

When a run ends, you get one message with the whole way, and the campaign gets no new step for 30 days.

## What it never does

- Never goes over the monthly budget you set.
- Never overrides a change you made yourself: if the budget changed outside Taseli, the run stops and you get a message.
- Never changes anything in a locked (read-only) account.
- Every step is watched, and you can undo it in one tap.

## FAQ

**Why not just double it?** A big jump sends the campaign back into learning and often makes each result pricier. Small steps show what the extra budget really brings.

**I chose “Do it and tell me”. How far can it go?** Up to 3 steps of 15%, each only after a check that passed. A budget change over 20% always asks first.

**I don't have a target cost per result.** Then there are no steps: the account's average isn't a target. Set one from Home › “First steps” › “Set a target”, or tell Taseli in the chat.

## Related articles

- [Monthly budget pace](https://taseli.co.il/en/help/budget-pacing-targets.md): See what you've spent this month against your monthly budget, how the month-end forecast works, and when Taseli alerts you.
- [What Taseli may do by itself](https://taseli.co.il/en/help/what-taseli-does-alone.md): One card in Settings: for each kind of work, choose whether Taseli does it and tells you, asks first, or only tells you. Plus what always asks first.
- [How restore works](https://taseli.co.il/en/help/how-restore-works.md): Every change is watched after it goes live. When Taseli puts the previous settings back by itself, how to undo by hand, and the 30-day window.

[All help articles](https://taseli.co.il/en/help/llms.txt)